The day we stopped selling software
How we discovered that our clients had never hired us because of the technology we used.
confianza, clientes, valor, consultoría · 5 min read
Ideas on Technology and Artificial Intelligence
Analysis, ideas and perspectives on technology, artificial intelligence, knowledge and their application in business.
Publications
Ideas and articles published on Thinking Notes.
Knowledge is not published. It is distilled.
What we learned while building ATENEA before we had anything that truly deserved to be searched.
ATENEA, conocimiento, memoria, razonamiento · 4 min read
The most expensive cost of a migration never appears in the budget
Twenty years of business knowledge cannot be contained in an estimate of hours.
migración, ERP, conocimiento empresarial, procesos · 5 min read
When the client asked for Artificial Intelligence
We discovered that the real problem was not choosing a model. It was asking the right question.
inteligencia artificial, IA, procesos, datos · 4 min read
Everyone was looking for us
The curious thing was that hardly anyone knew we existed.
visibilidad, confianza, boca a boca, LinkedIn · 4 min read
When business and IT were answering different questions
Both could be right and still prevent the project from moving forward.
negocio, IT, gerencia, arquitectura · 4 min read
Before Deciding
The first conversation about Artificial Intelligence should not begin by talking about Artificial Intelligence.
inteligencia artificial, calidad de decisión, automatización, procesos · 6 min read
Do it, do it… Persistence is also a competitive advantage.
Complex ideas are rarely born complete. They are built through conversations, doubts, corrections and decisions that someone chooses not to abandon.
persistencia, mejora continua, arquitectura evolutiva, complicidad · 5 min read
When planning was not the problem.
Before introducing an advanced scheduler, it is worth checking whether the system truly knows capacities, times, priorities and production status.
planificación, ERP, producción, capacidad · 6 min read
When a Solution Already Solves the Problem.
There will always be new ideas and possible improvements. The real challenge is recognizing the moment when a solution already solves the problem it was created to solve.
proyectos, producto, software, arquitectura · 6 min read
Companies do not want AI. They want to reduce uncertainty.
Behind most Artificial Intelligence projects lies a much older need: making better decisions with less risk.
inteligencia artificial, toma de decisiones, incertidumbre, riesgo empresarial · 6 min read
When They Asked Us for an AI That Knew Everything
The client thought he was asking for a local chat system. In reality, he was describing an enterprise knowledge infrastructure.
inteligencia artificial, IA local, conocimiento empresarial, infraestructura de conocimiento · 8 min read
The problem with calling it Artificial Intelligence
Many organizations believe they are looking for Artificial Intelligence when, in reality, they need a better way to capture, organize and use their knowledge.
inteligencia artificial, IA generativa, copilot, RAG · 6 min read
The Day We Discovered Nobody Wanted to Train an AI
When a company says it wants to train an Artificial Intelligence, it is almost never talking about training. It is trying to describe a need for which there is not yet a shared language.
inteligencia artificial, entrenamiento IA, RAG, LLM · 6 min read
Expert System, Machine Learning or Generative AI
Three very different technologies that are too often presented as if they were exactly the same.
inteligencia artificial, sistema experto, machine learning, IA generativa · 7 min read
Knowledge infrastructure is a new department
Artificial Intelligence does not bring knowledge into an organization. It forces the organization to discover who is actually responsible for it.
infraestructura de conocimiento, gestión del conocimiento, gobernanza, IA empresarial · 7 min read
Never Ask AI Whether It Did It Right.
Trust does not come from whoever provides the answer. It comes from whatever can prove that the answer is correct.
ia, arquitectura, validación, automatización · 7 min read
Every Technology Should Do Its Job.
The best systems are not built around a single extraordinary tool, but around assigning the right responsibility to each one.
arquitectura, software, ia, ingeniería · 7 min read
AI Was Never the Product.
Even Though the Client Only Talked About Artificial Intelligence.
inteligencia artificial, transformación digital, consultoría, procesos · 6 min read
Being Right Does Not Always Help the Project
Experience taught us that persuasion is rarely the path to building trust.
comunicación, confianza, consultoría, clientes · 6 min read
The privilege of deciding
Listening to every good reason does not remove the responsibility of choosing a direction.
decisiones, responsabilidad, liderazgo, dirección · 5 min read
There are more of us in the room now
AI can write much of the code, discuss an architecture and change our minds. We still believe the decisions are ours.
inteligencia artificial, desarrollo de software, equipos, modelos de frontera · 7 min read